Not only are Paradox roasting impeccable coffee in their Sydney warehouse, charmingly naming each new blend after a classic song, they are also brewing their delicious roasts for the public in their Gold Coast-based cafe. Believing in good coffee, community, and each person involved in the process of bringing the coffee bean to your cup, Paradox not only tastes good, but also does good.
We worked with Paradox to help expand their wholesale presence in New South Wales and Queensland, increase their brand awareness, and increase website traffic. We also supported every campaign and collaboration, and helped build an influencer marketing campaign to further build awareness of their brand.With our strong in-house coffee knowledge, Paradox trusted us to successfully highlight and represent their process and ethos as a coffee roastery, wholesale supplier, and cafe.
Through regular photoshoots and clear monthly marketing strategies with their team, we curated a feed that is clean, informative, and aesthetically cohesive through the use of strong repeating colours in both the imagery and graphic elements.