A chance to take a break.

Washed in calming green hues and a friendly atmosphere, Parkstone Cafe has the disposition of golden retriever playing catch on a warm summers day. Serving to-die-for breakfast to the local Pascoe Vale community, the team behind Parkstone have been keeping it real with the motto “Just keep smiling”. Bringing a smile to every customer’s face is the goal every day – an easy task with dishes laden with fairy floss and vibrant drinks in every colour.






The Brief

With truly a exceptional menu, service that will make you smile, and delicious St. Ali roasted coffee, the quality of this local favourite speaks for itself. Craving a consistent and cohesive online presence, we teamed up with Parkstone to create content that allows the subject of each photo to be the hero.

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The Work

Using the motif of Parkstone’s iconic green theme, we created content that is awash in a vibrant palette and paired it with short and sharp copy. Along with the creation of Instagram Reels that feel like a drop of sunshine, we have developed an aesthetic that feels homely, sunny, and undeniably wholesome.

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