Parkstone
Washed in calming green hues and a friendly atmosphere, Parkstone Cafe has the disposition of golden retriever playing catch on a warm summers day. Serving to-die-for breakfast to the local Pascoe Vale community, the team behind Parkstone have been keeping it real with the motto “Just keep smiling”. Bringing a smile to every customer’s face is the goal every day – an easy task with dishes laden with fairy floss and vibrant drinks in every colour.
The Brief
With truly a exceptional menu, service that will make you smile, and delicious St. Ali roasted coffee, the quality of this local favourite speaks for itself. Craving a consistent and cohesive online presence, we teamed up with Parkstone to create content that allows the subject of each photo to be the hero.
The Work
Using the motif of Parkstone’s iconic green theme, we created content that is awash in a vibrant palette and paired it with short and sharp copy. Along with the creation of Instagram Reels that feel like a drop of sunshine, we have developed an aesthetic that feels homely, sunny, and undeniably wholesome.
