Pump Coffee

The Service station that meets more than just the eye.

Situated in Yagoona and Hoxton Park NSW, Pump coffee owner Nick has made it possible for those who are on the constant move to have access to high quality food and coffee at all hours of the day (that’s right, they’re open 24/7). Offering a wide selection of snacks, healthy goodies, ready-made meals and freshly squeezed juice, Pump gives the term ‘service station’ a whole new meaning.


Pump Coffee




The Brief

Offering healthy options and barista coffee is not something that you would usually see at your local service station. However, Pump coffee has differentiated themselves within the convenience and fuel industry and was determined to gain exposure through the establishment of an online presence.

Pump Coffee Co. front counter and coffee machine
Pump Coffee shop interior signage and menu
Pump-branded coffee and milkshake being handed to customer
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The Work

Through regular photoshoots at both locations, we have curated a fun and colourful feed that showcases all the elements that make Pump different from others. In combination with a friendly and cheeky tone, this has created an inviting space where everyone feels welcomed when landing on their page. Alternating between reels, UGC content, memes and reposts have been successful in connecting with different audiences, which have ultimately improved their overall engagement and reach.

Dynamic studio photograph of new cup design
Fresh coffee being poured from machine
Stacks of disposable coffee cups
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