Prana Chai was born in St Kilda, when the brand’s founders began to experiment with a sticky chai blend that was perfect to be served alongside a menu of specialty coffees.
The team reached out to us to enhance their ecommerce content during their rebrand through full fledged video production and product photography for use on website and social media channels.
Thoughtfully captured, our photography brief was to keep it light and bright. Easy-going minimalism. We limited intentional pops of colour to their branding and packaging to ensure the simplicity and clarity of their vision and design.