Matilda Bay Brewery

Craft beer that stands the test of time.

Australia’s original craft brewer since 1983. Staying true to their core, Matilda Bay continues to re-master their greatest hits and create future classics with their own spin 40 years later.


Matilda Bay





The Brief

The team behind Matilda Bay reached out to continue growing their online presence on social media. The brief was to improve engagement with their community and key stockists, whilst also pushing the launch of their new craft beer, the ‘Hazy Lager’.

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The Work

To engage with the community and key stockists, the agency provided community engagement, produced captivating content that followers could resonate with and created multiple strategies to further market the new ‘Hazy Lager’ — Since then, there has been a significant increase in overall engagement for the account.

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