A1 Bakery

Long-standing tradition served up in an iconic location.

A1 Bakery is a true Sydney Road icon, nestled deep in the heart of Brunswick. Founded as a family business, over the past three decades they have established a cult following, famous for their simple yet evocative offering of authentic Lebanese food.






The Brief

Loved by both students and the older Lebanese generation, A1 Bakery has proudly stayed a family business since its doors opened in 1992. This connection to the heart has helped A1 Bakery become a beloved fixture, and it has been featured in publications such as Concrete Playground, Urban List, Broadsheet, TimeOut, and Good Food.

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The Work

A1 Bakery approached to help curate a digital reflection of their overwhelming popularity with North-sider locals, and to draw in a wider demographic of customers from all over Melbourne who are craving a slice of home. Whether it’s a friendly and banter-filled photo series of the brothers that run the bakery’s daily operations, or a birds-eye shot of a mouth-watering falafel platter, we have created a homely aesthetic that is nostalgic, welcoming, and down-to-earth.

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