Victoria Arduino
Victoria Arduino is renowned globally for its industry-leading and innovative approach to coffee. Since its inception in 1905, Victoria Arduino has continually pushed the boundaries and possibilities of coffee equipment, integrating sustainable and digital technologies that places the brand apart from all others. With award-winning machines and a myriad of cutting edge designs that bring simplicity to the complex art of coffee, it’s nearly impossible to walk into a cafe without spotting a Victoria Arduino espresso machine or grinder. With the Mythos Grinder used as the official machine for World Barista Championships, and with the Eagle One Prima seen in publications such as Bean Scene Magazine and The Australian, the influence of Victoria Arduino is unparalleled.
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The Brief
Victoria Arduino approached us to take command of their Australian and New Zealand social media platforms, helping cement brand knowledge and visibility in the Australian coffee industry, while simultaneously showcasing the architecturally-designed and 2021 IDEA Award shortlisted Melbourne Experience Lab.
The Work
For this global brand we have created a sophisticated, luxurious, and informative atmosphere that pays homage to the cafes using a Victoria Arduino machine and that captures the beauty and excellence of the Victoria Arduino machines that reside in the Melbourne Experience Lab. Using colourfully designed graphic tiles of the people behind the Australian team, we provided the audience with useful tips and a deep dive into the brand’s history. Through supporting Victoria Arduino Australia and their print campaign with our own digital strategy and campaign, and by supporting the brand during multiple large-scale events, exhibitions, shows, and competitions, we have created a successful strategy that has increased digital brand awareness and recognition.
