Mr. Miyagi
Mr. Miyagi isn’t just another Japanese restaurant. It’s an institution, an icon born in 2013 on Chapel Street, famous not only for premium food but for rewriting the rules of how that food could be experienced. Where most fine dining hides behind hushed tones and linen-draped tables, Miyagi lives in neon. It thrives in laughter, puns, and a party atmosphere that made it one of Melbourne’s most recognisable venues.
But like every icon, keeping up with social media is just another task. Mr. Miyagi needed more than management. It needed a simple reboot.
Client
Mr. Miyagi
Year
2025
The Brief
The ask was simple: take over their socials and deliver a content package that felt like Mr. Miyagi again. No overthinking, no theatrics — just solid photos, videos, and captions that brought the fun back.
At its core, it was about consistency. Keeping their feed alive, their voice sharp, and making sure the brand looked as good online as it did on the plate.
The Work
This wasn’t a campaign with pyrotechnics or billboards on freeways. This was our bread and butter, the kind of daily work that keeps brands alive. And sometimes, that’s the hardest thing to do.
We took the reins end to end. We designed and delivered a steady rhythm of photo and video content that carried Miyagi’s unmistakable voice: bold, cheeky, premium without pretension. We reactivated their social presence into a consistent, platform. Every frame of food had to feel desirable and deliberate. Every caption had to echo the wit that made Miyagi famous.
The systems mattered as much as the content. We built pipelines for production, calendars for campaigns, and templates for tone, tools that made the brand move with speed and certainty again.
And while there wasn’t a single “flagship” stunt, that wasn’t the point. The win was in the continuity. The return of a voice. The confidence of a brand that no longer felt absent in the feeds of its own audience.
The story with Mr. Miyagi isn’t about grand campaigns or stunts. It’s about bringing a brand back to life online. We took something flat and inconsistent and gave it rhythm again, content that looked good, sounded like them, and kept people paying attention. Because at the end of the day, presence matters. And we made sure Mr. Miyagi had theirs back.
