ACME
While searching for the perfect cups to use in their own cafes, the team behind ACME Cups Australia discovered New Zealand based porcelain cups, ACME and Co. Drawn to their quality and range, they became the official distributor of ACME cups in Australia.
The Brief
As a New Zealand based company, the biggest point of substance was introduing the craft and design of ACME into not the Australian and global markets. This required a strong online presence with unique features to develop a recognisable, evocative feel.
The Work
Together, we created a polished, refined, and elegant aesthetic for ACME Cups Australia. Through studio and web photography, and marketing campaights — all hallmarked with subtle pops of colour, and high-quality user-generated content — we communicated the excellence and iconicness of the brand to the Australian coffee market.
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