Taste Of Awesomeness
Taste of Awesomeness (TOA) isn’t just a beverage brand — it’s a movement in a bottle.
Founded by a team of food technologists and FMCG veterans, TOA was built with one mission:
To completely reimagine what natural drinks can be.
Every formula is the result of years of testing, real ingredients, and SGS-certified integrity.
No shortcuts. No artificial additives. Just bold, unexpected flavour crafted to perfection.
Where most drinks chase trends, TOA creates its own lane — sitting confidently at the intersection of health, innovation, and sensory obsession.
Whether it’s the wellness-focused millennial, the label-reading home nutritionist, or the premium grocer stocking their shelves with stories — TOA doesn’t just sell refreshment.
It sells identity.
Client
TOA
Year
2025
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The Brief
TOA came to us before their first sip had hit the shelf — with big ambition, serious product credibility, and zero presence.
They didn’t just want to launch.
They wanted to arrive.
They had:
- A revolutionary product.
- A clear vision.
- No brand world built around it.
The ask was equal parts strategy, storytelling, and scale:
“Help us define this brand from scratch, launch it right, and make it feel like it belongs — not just in fridges, but in culture.”
It wasn’t about being seen. It was about being undeniable from day one.
The Work
We started with the truth — and turned it into a system.
Brand Strategy
We built TOA’s strategic foundations from the ground up:
- A comprehensive brand strategy and messaging playbook that defined TOA’s values, tone, audiences, and position in market.
- Repositioned them not as a health drink, but a category challenger with bold flavour and SGS-certified trust baked in.
- Developed clear customer personas and messaging frameworks that fed every creative and digital decision.
This wasn’t marketing. It was infrastructure.
Digital & Content Foundations
Then we got tactical.
- Rebuilt the website to reflect premium positioning, fast UX, and SEO foundations targeting intent-based wellness searches.
- Created a scalable content system with branded pillars, a weekly cadence, and campaign-level thinking baked into every asset.
- Directed and delivered pre-launch production: from ingredient-rich visuals to reels that felt as polished as the product itself.
Social & Influencer Activation
We didn’t wait for reach. We built it.
- Styled and launched the @hellotoa.official account with a scroll-stopping, elevated grid that balanced brand and lifestyle.
- Activated a curated network of influencers, UGC creators, and aligned micro partners, turning taste into storytelling.
- Delivered campaign-ready creative and rollout guidance for everything from product drops to social-first narratives.
We made TOA behave like a brand five years in — before the first can hit shelves.
In Short:
The project brief was clear:
Make TOA feel like a brand the world had already been waiting for.
So we did.
We didn’t follow the playbook. We wrote it.
We didn’t decorate the product. We revealed the brand.
And by the time it launched — TOA wasn’t just ready for the market.
The market was ready for TOA.
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