Eversys
Eversys is not a coffee machine. They are a revolution dressed as one. Born in Switzerland, part of the De’Longhi Group, their ambition is clear: to build the bridge between barista artistry and fully automatic engineering.
Berlin-based agency DRID had shaped a new identity and communication direction. Then, Eversys needed a partner who could carry it into the world, not cautiously, not piece by piece, but boldly, at scale. That’s when they appointed us as their Global Creative Marketing Agency.
We weren’t asked to deliver assets. We were asked to take over the entire process — strategy, creativity, campaigns, and execution. From booths to websites, print to socials, films to merch. From London cafés to the floor of World of Coffee Geneva.
Client
Eversys
Year
2025
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The Brief
The challenge wasn’t visibility. Eversys had machines that could produce perfection, cup after cup. The challenge was perception.
For years, automation had been seen as a compromise. Reliable, yes — but soulless. Eversys wanted to change that. They wanted to stand not just as engineers, but as the future of coffee itself. Premium. Bold. Human.
They needed to transform from a manufacturer into a movement. From machines into meaning. And they needed a partner with the vision — and the courage — to make that leap with them.
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The Work
We built not just campaigns, but an ecosystem. Not just assets, but atmospheres.
Trade shows as Theatre
At World of Coffee Geneva, HOST Milan, and the London Coffee Festival, we designed and delivered booth experiences that became destinations. Inspired by Wes Anderson’s cinematic worlds, they stopped people in their tracks. Competitors whispered. Attendees lingered. Internally called it their best presence yet. But it wasn’t just the booth. It was the feeling. A challenger brand that suddenly felt like the leader.
Global Productions
We travelled with Eversys across continents:
- London — shooting inside cafés like Sontag and Redemption, capturing the machines in the hands of baristas and the hearts of customers.
- Geneva — documenting the Legacy launch, filming the expo energy as the brand’s new chapter came alive.
- New York — campaign production in one of the world’s coffee capitals.
- Sierre HQ — intimate behind-the-scenes films, interviews, and storytelling from the birthplace of the brand.
- Switzerland’s landscapes — golden hour alpine drone shots, cinematic visuals grounding the brand in its homeland.
Every city added a new layer to the story. Every production pushed the brand further into the world’s consciousness.
Print, Merchandise & Systems
We created the materials that gave the brand its voice everywhere else:
- Partner brochures and corporate decks — tools that sold not machines, but the future of coffee.
- Merchandise — from totes to tees, cups to pins, design concepts that turned a machine company into a lifestyle brand.
- Pitch decks and presentations — every file designed, formatted, written, and refined to match the new bold tone.
Social Media & Content
We shifted the brand voice to be bolder, more human, more unapologetic. Content calendars, influencer outreach, customer storytelling. Consistent photo and video shoots. A cadence of reels, posts, stories — all reinforcing the same message: this is not just a machine. This is the future of coffee.
Impact
The impact wasn’t incremental. It was seismic.
- The booths didn’t just attract attention. They became landmarks.
- Leadership didn’t just approve. They declared it a turning point.
- Engagement didn’t just rise. It spiked — dramatically.
- And most importantly, the brand perception shifted.
Eversys was no longer seen as a manufacturer of machines. They were recognised as a movement — bold, human, premium. A challenger brand elevated into a global leader.
Machines can be copied. Features can be matched. But a brand — a living, breathing presence on the world stage — that cannot be duplicated.
Eversys gave us their trust. We gave them a legacy. From London to Geneva, New York to Sierre, we built a brand the world could finally see.
Because people don’t remember booths, or brochures, or posts. They remember how a brand makes them feel. And what they felt with Eversys was inevitability.
That’s what we do. We don’t just build campaigns. We build movements. And when the world is ready for you to take your stage — we’ll be there.
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