The Lincoln Hotel

Melbourne pub that stands the test of time.

Step into the Lincoln Hotel, where friendly smiles, delectable eats, good booze, and even better banter await! Since 1854, this award-winning pub has been a beacon of hospitality in Melbourne’s north. Their menu spotlights the best of local and seasonal ingredients, while the 12-tap bar offers a rotating selection of quality beers. For those seeking a more intimate experience, 'The Lincoln Arms' private dining room is just a hop and a skip away from the main action.


The Lincoln




Mirko Bonmassar, Chanelle Chung, Jake Roden, Miles Tait

The Brief

The Lincoln team had been managing their digital marketing in-house for nine years and were looking to refresh their social media with fun, energetic content to highlight their quality service. They were also keen to enhance their online visibility through SEO strategy, with the goal of raising their Google ranking and increasing traffic to their website.

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The Work

To meet these goals, we produced a mix of photos and videos that showcased Lincoln's standout offerings in food, beverages, and service. We went beyond just displaying the final dishes, capturing the behind-the-scenes preparation to create a complete, engaging narrative. This visual content was paired with spirited copy that echoed the brand's in-person energy, consistently amplified across their digital platforms.

After a comprehensive SEO audit, we identified key areas needing improvement and untapped opportunities. Our SEO specialists then crafted a strategy to fix technical issues, boost click-through rates, and build backlinks, aiming to elevate important keywords to the first page of search results.

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