Mogu Mogu
Mogu Mogu isn't your average fruit drink. With real fruit flavours and chewy nata de coco pieces, it's a drink you can snack on. Loved around the world and known for its playful personality, Mogu Mogu has carved out a category of its own as the only snackable drink.
The Brief
Mogu Mogu is a globally recognised brand with a distinctive proposition: a drink you can chew. But in Australia, that experience wasn't always understood.
Our challenge was to bring the global “Do You Want to Skip? You Gotta Chew” campaign, created by Adapter Digital, to Australian audiences through paid media and locally relevant content. The objective was to build awareness, reach new consumers and make the brand more familiar.
The Work
We brought Mogu Mogu's global campaign to Australian audiences through a coordinated paid media strategy across Meta and TikTok.
Building on the brand's positioning as the only snackable drink, we complemented the global campaign assets with locally produced studio content, creator-led UGC and street interviews capturing genuine reactions to the product.
Through ongoing creative testing, audience refinement and campaign optimisation, we delivered 10.72 million impressions and over 3.73 million in reported reach, exceeding campaign targets by 44.9% and 43% respectively.
By the end of it we made Mogu Mogu's distinctive drinking experience visible to millions across Australia.
