Ultimates Indulge
Ultimates is an Australian pet food brand with more than 50 years of experience in pet nutrition. From its premium Grain Free Indulge range to Single Protein, Dry Dog Food and Planet Aware products, Ultimates combines quality ingredients, nutritional expertise and a genuine commitment to helping dogs and cats thrive.
The Brief
Ultimates had the products, the expertise and the heritage, but its social presence wasn't doing the brand justice.
Previous content had become overly artificial, while the differences between its product ranges and their nutritional benefits weren't always clear.
Our challenge was to modernise the brand's social presence, build trust with Australian pet owners and make Ultimates more recognisable, relevant and easier to choose, both online and on supermarket shelves.
The Work
We developed a social strategy built around one central idea: putting the gold standard of pet nutrition in plain sight.
We brought real pets, real personalities and real feeding moments into the picture through original photography, video production and user-generated content (UGC).
Working with pet owners and creators, we developed relatable, social-first content that brings Ultimates into everyday life, while making its nutritional benefits easier to understand.
From product-led storytelling and educational content to UGC and entertaining short-form videos, we created a more authentic and engaging presence across social media.
Supported by ongoing content production, social media management, community engagement and paid media, our work is helping Ultimates build familiarity and trust with Australian pet owners.
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