Top 10 Social Media Agencies in Australia (2026)

A social media agency helps a brand decide what social needs to achieve, create the work, distribute it and learn from the response. The right agency depends on which part of that job is hardest for your business.

A brand trying to earn attention in culture has a different brief from one that needs 80 usable assets every month. A national launch needs reach and coordination; a challenger brand may still be trying to connect its positioning, creative and content before it scales.

Follower counts tell you far less than most agency rankings imply. So does the prettiest showreel.

We looked for agencies with recent public work and a clear role in the process: shaping the idea, making the work, building the audience or distributing it. Each profile asks a simpler question: what problem is this agency actually set up to solve?

A note on the list: Social Fixation publishes this article, so it appears first. This is an editorial shortlist, not an objective score; the agencies that follow are ordered by the problem each appears best equipped to solve.

The short version

• Social Fixation — challenger brands that want strategy, campaigns, content and ongoing social connected by one nimble team.
• Bastion — larger organisations that need social inside a broader advertising, media, PR and communications system.
• We Are Social Australia — brands treating social behaviour, creators and internet culture as a source of creative ideas.
• Hello Social — consumer brands combining social, paid media, influencers, production and activations.
• Komodo — creator-led social with performance attached.
• VaynerMedia — larger brands investing heavily in social-native creative, fast iteration and media optimisation.
• HAVAS Red Australia — brands where social needs to work alongside PR, influencers, reputation and earned media.
• Andpeople — culture, community and creative participation.
• Ernest Agency — influencer, UGC and advocacy at operational scale.
• We Are Different — brands wanting earned attention, social and influencer thinking around ideas people may actually choose to share.

1. Social Fixation — Melbourne

Best suited to: challenger brands that want strategy, campaigns, content and social connected by one nimble team.

Social Fixation works with challenger brands that need the brand, creative work and ongoing social to hold together rather than splitting them across separate agency relationships.

Founded: 2019 | Based in: Collingwood, Melbourne

Brands: FARMO, Bless Payments, Eversys, Seven Seeds, Dolly’s and more.

Services: Brand strategy, branding, campaigns, content creation, social media strategy and social media management.

The important part is continuity: the same thinking carries from strategy into the work.

One team can shape the strategic direction, develop the campaign and carry those decisions into photography, video, paid creative and the ongoing social calendar. The idea does not have to be explained again to three separate partners before a customer sees it.

It matters when the brand is still deciding what it wants to be known for. FARMO began as a brand evolution and grew into strategy, content and paid media. Bless Payments moved from a campaign brief into a longer partnership across creative, media and content. Eversys on the other hand appointed us as their Global Agency, and the work carried went from campaign development to always on content and the rest.

Those are broader problems than keeping a feed populated.

If the strategy, campaign platform and asset system already exist and you primarily need high-volume channel management, a more specialised operating model may be the better buy.

2. Bastion — Australia

Best suited to: larger organisations that need social connected to a broader marketing and communications system.

Bastion currently operates Australian offices in Melbourne, Sydney, Brisbane and the Gold Coast. Its wider network covers advertising, communications, digital, experiences, research and media, so social can sit inside a much larger piece of work.

Bastion earns its place when the brief stretches well beyond social.

Its Kellogg’s “For Real” campaign combined hero advertising, influencer-led work, social content, PR, retailer media and other channels around one masterbrand idea. In that situation, splitting the work between several specialist agencies may create more coordination than value.

The practical question is who inside Bastion will actually run your account.

Large integrated groups can give a client more capability without adding more suppliers. They can also add layers. Ask which team owns strategy, which team makes the social work and how many people sit between the brief and the output.

3. We Are Social Australia — Sydney

Best suited to: brands that want social behaviour and internet culture influencing the creative idea from the beginning.

We Are Social Australia operates from Sydney and builds campaigns around platform behaviour, creators and social culture. Its Australian work includes Samsung, Contiki, adidas and Wayside Chapel.

For Contiki’s “Switch on Social Travel”, creators were encouraged to spend less time producing content during the trip and more time actually experiencing it. The campaign then turned that experience back into social material.

Samsung’s No Bad Seats started with another recognisable behaviour: filming a concert from a terrible seat and discovering that your phone footage is useless. Creators were deliberately put in those seats to demonstrate the Galaxy S24 Ultra rather than merely recite product specifications.

The behaviour came first; the format followed. That is what makes the work social, rather than simply an ad resized for a feed.

If the job is mainly a steady stream of always-on content and community management, make sure you need the campaign and strategy capability around it rather than simply admiring the work.

4. Hello Social — Sydney

Best suited to: consumer brands that want social, content, influencers, paid media and activations working around the same marketing program.

Hello Social is based in Surry Hills. Its public work includes Uber Eats, Amazon Prime and Paramount+, with capabilities across strategy, production, paid media, influencers and activations.

For Uber Eats X Eat Local, the agency used local personalities to create a docuseries around Australian neighbourhoods and restaurants. Its Paramount+ Vivid work combined live event coverage, TikTok content, photography, influencers and paid amplification around the same physical spectacle.

Social works harder when a campaign gives it something to capture: the activation creates the footage, creators extend it and paid media keeps the strongest material working after the event.

Hello Social also has genuine always-on experience: its Paramount+ TikTok work involved high-volume short-form publishing and paid amplification as the account grew from launch.

A campaign-led account and a year-round publishing engine place different demands on the team. Work out which one you are actually buying.

5. Komodo — Sydney

Best suited to: social-first growth briefs where creators, content and performance need to produce measurable commercial outcomes.

Komodo operates from Sydney alongside offices in London and Los Angeles. Its public offer covers social management, influencer marketing, content, activations and performance.

Komodo’s pitch is straightforward: creator work can live organically, then be tested and scaled through paid media.

For Ciroa’s Australian launch, Komodo combined organic social, influencer and user-generated creative with performance media. The agency reports that ad-account revenue increased 245% within two months and CPA fell from $52 to $33.

Its Visit Singapore work used creators, challenges and TikTok-native mechanics to turn destination content into a participatory format rather than another tourism montage. South Australian Tourism Commission work connected creator activity to working-holiday sign-ups.

Komodo suits brands that expect social to move both attention and action.

Paid distribution can scale a strong proposition. It can also reveal, quite efficiently, that nobody cares about a weak one.

6. VaynerMedia — Sydney

Best suited to: larger brands that can support high creative volume and want media performance informing the next piece of creative.

VaynerMedia Australia operates from Chippendale, Sydney. Its Australian work combines social-native creative with media performance and rapid iteration.

The attraction is speed of learning.

With Mountain Dew’s “Dew Drip”, VaynerMedia tested audience appetite for the brand moving into fashion before developing a technical apparel collaboration with Australian label PYRA. Early audience response helped shape the next move.

The Twisties Great Flavour Debate turned the old Chicken-versus-Cheese argument into a campaign across creators, social, video and physical activation. The work later received recognition at the TikTok Awards.

That model only earns its keep when the brand has enough spend and creative volume to react quickly.

A smaller account without the budget or internal appetite for that pace may simply be buying a machine it cannot fully use.

7. HAVAS Red Australia — Sydney

Best suited to: brands where social, earned media, influencers and reputation need to reinforce each other.

HAVAS Red Australia operates from The Rocks in Sydney. Its Australian team works across social, analytics, content, PR, partnerships and brand experience.

Its advantage is the ability to turn a social idea into something people outside the brand might choose to discuss.

Its #TheMILOCup campaign turned a familiar Australian argument about how MILO should be made into a nationwide search for the best-made MILO, giving the brand one idea that could generate both social participation and earned attention.

It suits organisations where the cost of a reputational mistake is higher than the cost of a slower campaign.

If paid acquisition sits at the centre of the brief, ask how the social work connects with Havas’ wider media capability rather than assuming every discipline shown on the network chart works as one team.

8. Andpeople — Sydney

Best suited to: brands that need credibility inside youth culture, fashion, sport, music or creative communities.

Andpeople is an independent Sydney agency based in Chippendale. Its current work includes adidas, JD Sports, ASICS, eBay and New Balance.

Nearly every youth-facing agency claims to understand culture. The harder question is who gets to shape the work.

For JD Sports’ “Forever Forward”, a global platform was translated through local faces, streets, music and Australian creative communities rather than simply importing the international campaign language.

Younger audiences recognise borrowed relevance quickly.

Andpeople makes more sense when casting, community and cultural context are central to the brief. A business whose main challenge is publishing workflow, moderation and reporting should examine whether it needs this particular kind of agency at all.

9. Ernest Agency — Sydney

Best suited to: influencer, UGC and advocacy programs where sourcing and managing people is a substantial part of the job.

Ernest Agency is based in Ultimo and focuses on influencer marketing, content production, UGC and advocacy, paid distribution, community management and social experiential activity.

Creator marketing becomes a logistics business remarkably quickly.

A campaign may require dozens of people to be sourced, briefed and contracted. Usage rights need to be correct. Products have to arrive. Content needs approval. The useful assets then need to be adapted for paid distribution without losing what made them believable.

For this kind of campaign, the logistics are the work: sourcing, briefing, contracting, shipping, approvals and adapting the strongest assets for paid distribution.

Ernest’s public Bush Harvest example makes a sensible point: creator relevance matters more than raw audience size. The agency chose creators associated with vegan and eco-conscious lifestyles rather than simply buying the biggest available audiences.

If the brand itself is unclear, more creators will not fix it. They will distribute the ambiguity through more convincing faces.

10. We Are Different — Sydney and Melbourne

Best suited to: brands that want social and influencer ideas designed to earn attention beyond the brand’s own channels.

We Are Different works across earned media, social and influencer marketing, with Australian operations in Sydney and Melbourne.

Its work starts with a tougher distribution question: what would make someone share this if the brand had not paid for the impression? That question keeps the idea from becoming another paid placement.

Its recent Gentleman Jack work used genuine brand fans and dads rather than conventional advertising talent, building creator-style films around their real interests and craft.

Here, casting is not just a production decision. It is part of the idea itself.

We Are Different is more compelling when earned, creator and social attention need to reinforce the same campaign than when the brief is simply high-volume content production.

How should you choose a social media agency?

Start with the part of the job that is currently failing.

Most agency searches begin with deliverables: twelve Reels, twenty posts, community management, reporting, creators.

A list of deliverables helps you buy the work. It does not tell you which problem needs solving.

Before you compare agencies, identify the bottleneck. Is the brand unclear? Is the work forgettable? Can the team not make enough of it? Is distribution the constraint? Or do people trust creators more than the brand?

The answer should determine the shortlist.

Do you need strategy, execution or both?

Strategy should decide what role social plays, who matters, what the brand should become known for and what success looks like.

Execution turns those decisions into actual work.

A business can waste a remarkable amount of money efficiently producing content around an unclear idea.

The opposite problem exists too: an immaculate strategy presentation that nobody has the capability to make real.

Look at where your gap actually sits.

Ongoing management and campaigns are different jobs

Always-on social rewards consistency, judgement, production efficiency, channel knowledge and hundreds of small decisions made well.

Campaigns concentrate attention around a specific moment. They need a bigger organising idea, tighter production and often creators, paid media, PR or experiential support.

Ask agencies to show work that resembles the relationship you are buying.

A brilliant launch film tells you very little about what month nine of a retainer will look like.

Content scale changes the economics

Once a brand is feeding Instagram, TikTok, LinkedIn, YouTube and paid media, production becomes a system rather than a shoot.

Ask who actually shoots, edits, designs and versions the work. Ask what is created internally. Ask how quickly the team can respond when something matters tomorrow rather than in three weeks.

These questions are less glamorous than looking at a showreel. They are usually more useful.

Find out who actually works on the account

Agency pitches tend to contain remarkably senior people.

Six months later, you may never see them.

Ask who owns the strategy, who develops creative, who manages the channel and who reviews performance. More importantly, ask how those people work together.

The organisational chart matters less than the decisions it produces.

What should a social media agency deliver?

A good agency should connect what it decided, what it made and what happened next.

You should be able to see why a piece of work exists, how it connects to the strategy and whether the response suggests the decision was right.

Instagram engagement is not revenue by itself. The agency still needs to explain what the change means for the business.

How involved should the client be?

The agency needs access to the business.

It needs to know what is launching, what customers ask, what sales teams hear, what products matter and what internal knowledge would make the work better.

The client should not have to invent the content calendar for the agency.

Good collaboration gives the agency better raw material. It does not transfer the agency’s job back to the client.

What is the difference between a social media agency and a creative agency?

A social media agency usually starts with social: platform behaviour, content, communities, creators, paid social and channel performance.

A creative agency usually starts with the larger brand or campaign problem and then decides which channels should carry the idea.

The boundary is increasingly messy.

Social agencies now create major campaigns. Creative agencies run channels. Creator content becomes paid advertising. Organic posts become campaign ideas.

The useful question is not what the agency calls itself.

Ask where its thinking starts.

Which social media agency is right for your brand?

The wrong agency can still make good work.

It may simply be good work for a problem you do not have.

Bastion brings breadth. We Are Social starts with social behaviour. Komodo connects creators with performance. VaynerMedia is built for rapid creative and media learning. HAVAS Red and We Are Different bring earned thinking into the mix. Andpeople is stronger where culture and community shape the idea. Ernest is built around creator and UGC operations.

Social Fixation is built for another type of brief: challenger brands that need strategy, creative development, content, campaigns and ongoing social to stay connected as the brand grows.

For challenger brands looking for that kind of partner, see Social Fixation’s social media services.

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