June 30, 2024

What is the best time to post on Instagram in Australia

Curious about the ideal times to share and promote your content on Instagram? Here is a guide that will help kickstart your posting schedule

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Curious about when are the most ideal times to share and promote your content on Instagram? Here is a guide that will help kickstart your posting schedule.

There are over 13 million people using Instagram in Australia. When you are competing against so many businesses and creators, even simple steps like what time you decide to post become a crucial factor to consider if you are trying to maximise views and engagement. You want your content to be seen by your audience at just the right time before it becomes lost and gets piled away amidst the the massive amounts of posts that are being uploaded by the second. So what are the best times to post for your account to grow on Instagram? Here are some tips that we have discovered that could help your content shine at the perfect moment.

Tip 1: Consider your demographics before jumping straight to the stats!

While it is true that general statistics is useful, don’t forget to consider your brand and target audience before you decide what time to post your content. What objectives are you trying to achieve through yours posts? Who are your target audience and what kind of people would you like your posts to be first seen by? These are all vital questions that you should ask yourself before following sample guides. It is important that you tailor your social media profile and posting schedule accordingly so that you can reach as much of your ideal audience as possible.

Tip 2: Keep track of the most optimal times!

On top of following guides, the best way to create and maintain a personalised posting schedule is take note of what time periods your audience are the most active online. Track how your posts are performing at different time periods and slowly identity the patterns of the most optimal timeframes that your posts will be seen by your intended demographics. For example, make a spreadsheet and mark down the hours that you post, and the numbers and engagement that you get.

Tip 3: Consistency is key!

Staying active on social media is the best way to boost engagement rates, attract more followers, and to also keep your Instagram feed fresh and relevant. Once you have identified the optimal dates/timeframes to post, you should create a content calendar and schedule to post regularly, but also at a manageable pace for your business. Much research has shown that most business account aim to post at least 2-5 times on their feed, and 3-15 stories per week. Generally, the more followers you gain, the more posts you would want to make weekly in order to keep your community engaged.

What is the best time to post in Instagram In Australia?

After examining multiple online studies, statistically the best general timeframes to post on Instagram are:

  • 6am-9am, 5pm-7pm (Before and after work hours): Most people tend to travel to work/school and back home at these hours, so this is usually a safe period to upload content as people will likely go on their phones and check Instagram during their commutes.
  • 12pm-2pm (Lunch hours): Likewise, a lot of people tend to check their social media during their lunchbreaks, so this is also a good period to post your stuff.
  • Before the afternoon on weekends: A lot of studies suggest that weekends are usually not the best days to post as most people will be focusing more on their personal lives during this time and not put as much time into social media, particularly when it hits around 2-3pm. However, depending on your demographics and target audience, you can still potentially consider posting earlier.

Particularly for hospitality businesses like cafes, restaurants and bars, it is generally ideal to post content on Instagram during lunch and break hours on the weekdays, from 9am-2pm. On the other hand, most social media managers suggest that hospitality industries should avoid posting on the weekend, as increased competition makes it harder to achieve high engagement during these periods of peak usage.

Here’s an example of a posting schedule you could follow:

Monday: 9am-10am, 7pm-8pm

Tuesday: 9am-10am, 7pm-8pm

Wednesday: 5am, 11am, 3pm-4pm, 7pm-8pm

Thursday: 12pm, 5pm, 8pm-9pm

Friday: 9am-10am, 4pm-5pm, 8pm-9pm

Saturday: 8am-12pm, 8pm

Sunday: 10am-2pm, 8pm-10pm

If you are looking for a more detailed analysis of social media schedules that is tailored to your business and industry, start a chat with us today.