How to Master Pinterest in 10 Steps
Unlock Pinterest's potential with our 10-step guide. Boost your profile views, drive website traffic, and engage your audience effectively.
In the bustling world of social media, Pinterest stands out as a platform where creativity and business intersect. With over 459 million monthly active users, it's a goldmine for businesses looking to expand their reach, especially those with visually appealing products or services. But how can you tap into this potential? How can you make Pinterest work for you?
Our agency, Social Fixation, has harnessed the power of Pinterest, skyrocketing our profile from a few thousand monthly views to over 200,000 in just three months. It's our best performing social media platform and it also generates hundreds of monthly visits to our website. This didn't happen overnight, and it wasn't a result of random luck. It was a carefully crafted strategy, tailored to our audience and fine-tuned over time.
In this comprehensive guide, we'll share our 10-step strategy to mastering Pinterest. Whether you're a seasoned marketer or a business owner dipping your toes into the world of Pinterest, these steps will provide you with a roadmap to success.
Understand Your Audience
Just like any marketing strategy, understanding your audience is the first step. On Pinterest, our audience primarily consists of women aged 25-34, located in the US and Australia. This demographic information helps us tailor our content and posting times to match our audience's interests and online activity.
But understanding your audience goes beyond demographics. It's about understanding their interests, their needs, and their online behavior. What kind of content are they looking for? When are they most active? What other boards do they follow? By diving deep into your audience's preferences, you can create content that resonates with them and catches their attention amidst the sea of pins.
According to Hootsuite, Pinterest users are not just passive consumers; they are active participants, with 85% of women using Pinterest to plan "life moments," from designing their dream home to planning a dinner party. This makes Pinterest a powerful platform for businesses that can provide solutions or inspiration for these life moments.
Moreover, Pinterest is a platform where people come to discover new ideas and products. In fact, 77% of weekly Pinners have discovered a new brand or product on Pinterest, according to Pinterest's business guide. This highlights the potential of Pinterest as a platform for businesses to reach new audiences and promote their products or services.
However, it's also important to note that Pinterest users value authenticity and creativity. They are looking for original, high-quality content that inspires and informs. So, when creating your Pinterest strategy, focus on delivering value and building genuine connections with your audience.
Finally, keep in mind that Pinterest is a visual platform. High-quality, visually appealing pins are more likely to catch your audience's attention and drive engagement. So, invest in good design and photography to make your pins stand out.
Optimise Your Posting Times
Posting at the right time can make a significant difference in reach and engagement. But what is the "right" time? It depends on your audience.
We've found that our US audience is most active at 11am, 5pm, and 8pm, while our Australian audience prefers 10am, 5pm, and 8pm. By aligning our posting times with these peak activity periods, we've been able to maximise our reach and attract more followers.
But remember, these times are not set in stone. It's important to monitor your analytics and adjust your posting times as needed. What works today might not work tomorrow, so stay flexible and be ready to adapt.
Choose Your Posting Categories & Boards
Pinterest is all about discovery, and choosing the right categories for your posts can help your content reach the right audience. Our most engaged audience is interested in Travel, Food and Drinks, Design, and Education. By tagging our pins with these topics, we've been able to attract more viewers and drive more engagement.
But choosing the right categories is not just about following trends. It's about aligning your content with your brand and your audience's interests. It's about creating a cohesive and consistent brand image on Pinterest. So, choose categories that reflect your brand and resonate with your audience.
In addition to choosing the right categories, organising your pins into boards is another crucial aspect of mastering Pinterest. Boards allow you to group related pins together, making it easier for your audience to find and explore your content. For example, we have boards dedicated to different topics like "Food Photography," "Branding," and "Social Media for Business," each filled with relevant pins.
When creating boards, think about what topics are most relevant to your brand and your audience. What are your areas of expertise? What topics are your audience interested in? By creating boards around these topics, you can showcase your expertise and provide valuable resources for your audience.
Moreover, don't forget to optimise your boards with keywords and descriptions. This can help improve their visibility and make them more discoverable. Just like with pins, a good board description can grab attention, spark interest, and drive action.
Lastly, keep your boards organised and easy to navigate. Regularly review your boards, remove outdated pins, and add new ones. This not only keeps your boards fresh and relevant but also enhances the user experience, making it easier for your audience to explore and engage with your content.
Craft Effective Captions
A good caption can grab attention, spark interest, and drive action. But crafting the perfect caption is not an easy task. It requires creativity, a deep understanding of your audience, and a keen eye for trends.
We've found that effective captions describe the pin, match seasonal trends, and align with trending products. For example, a pin featuring a winter drink might include keywords like "winter drinks," "winter recipes," or "winter menu."
But more than that, a good caption tells a story. It draws the viewer in and makes them want to learn more. It adds context to the image and enhances its appeal. So, take your time to craft your captions. Make every word count.
Include a Call to Action (CTA)
A CTA can guide viewers towards a desired action, such as visiting our website or reading our blog. We often include a CTA like "read the blog" or "get the freebie" to drive traffic from Pinterest to our website.
But a good CTA is more than just a command. It's an invitation. It's a way to engage your audience and make them feel involved. So, when crafting your CTAs, think about what your audience wants. What value can you offer them? What can they gain from following your CTA? By aligning your CTAs with your audience's interests and needs, you can increase your engagement and conversion rates.
Use Outbound Links Effectively
Outbound links are a powerful tool that can enhance your Pinterest strategy. They provide a pathway from your pins to your website, blog, or other online resources, driving traffic and encouraging deeper engagement with your content.
For instance, in our agency, we often link to case studies of our clients from our pins. This not only provides viewers with more context and depth, but also showcases our work and expertise. It's a win-win situation: our audience gets valuable information, and we get increased visibility and credibility.
But using outbound links effectively requires careful planning and execution. You need to ensure that your links are relevant, valuable, and trustworthy. Irrelevant or broken links can frustrate your audience and harm your reputation. So, always double-check your links and make sure they add value to your pins.
Moreover, it's important to monitor the performance of your outbound links. Which links are getting the most clicks? Which ones are driving the most traffic to your website? By tracking these metrics, you can identify what works best for your audience and adjust your strategy accordingly.
Remember, outbound links are not just about driving traffic; they're about providing value. So, use them wisely and make every click count.
Map Out Your Content Distribution Strategy
A well-structured content distribution strategy is crucial for maximising the reach and engagement of your Pinterest content. This involves not only deciding what to post, but also when and how often to post.
In our agency, we post four times a day, distributing our content across different categories based on their popularity and relevance to our business. This ensures a steady stream of varied and engaging content for our audience.
However, a successful content distribution strategy goes beyond just posting regularly. It's about posting at the right times when your audience is most active. For us, this means posting at specific times to cater to our audience in both the US and Australia.
Furthermore, it's important to regularly review and adjust your content distribution strategy based on your performance and audience engagement. This allows you to identify what's working, what's not, and make necessary adjustments to improve your Pinterest performance.
Remember, the goal of your content distribution strategy should be to provide your audience with valuable and engaging content consistently. This not only keeps your audience engaged but also helps establish your brand as a reliable source of information on Pinterest.
Plan Your Content Themes
Planning your content themes is a strategic move that can help you create a cohesive and engaging Pinterest profile. Themes provide a sense of unity and consistency to your pins, making your profile more appealing to your audience.
For instance, if you're a food blogger, you might have themes like "Vegan Recipes," "Comfort Food," or "Healthy Snacks." These themes not only categorize your content but also help your audience find what they're looking for more easily.
When planning your themes, consider what resonates with your audience and aligns with your brand. What topics are you passionate about? What themes are relevant to your industry? What kind of content does your audience love?
Once you've identified your themes, you can start creating and curating content around them. This could involve creating new pins, repurposing existing content, or curating pins from other users.
Remember, your themes should evolve with your brand and your audience. Don't be afraid to experiment with new themes or retire ones that are no longer serving you. The key is to stay flexible and responsive to your audience's needs and interests.
Review Your Strategy and Keep and on Trends Regularly
In the ever-evolving digital landscape, staying static is not an option. Regularly reviewing and adjusting your Pinterest strategy is crucial for maintaining and improving your Pinterest performance. This involves analysing your Pinterest analytics to understand what's working, what's not, and where there's room for improvement.
In our agency, we conduct performance reviews every three months. This allows us to track our progress, identify trends, and make data-driven decisions to optimise our strategy. For instance, we might find that certain types of pins are performing better than others, or that our audience is more active at certain times. These insights can inform our content creation, posting schedule, and overall Pinterest strategy.
Moreover, staying updated with Pinterest trends is an integral part of this process. Pinterest is a dynamic platform, with user interests and behaviors constantly evolving. By keeping an eye on these trends, we can ensure that our content remains relevant and engaging to our audience.
Regular reviews allow you to stay on top of trends and adapt to changes in your audience's behaviour. They provide valuable insights into what's working and what's not, helping you refine your strategy and improve your performance. So, make it a habit to review your Pinterest strategy regularly and be ready to make adjustments as needed.
Implement Additional Tips for Success
Finally, don't forget the small tweaks that can make a big difference:
Embrace Pinterest's New Unified Creation Flow
Pinterest's new unified creation flow simplifies content creation by merging various Pin formats into one process. This allows all users to access features like post-publish editing, flexible aspect ratios, and adding expressive features to Pins, enhancing interactivity and ease of use.
Leverage Pinterest's analytics tool
Pinterest's analytics tool provides valuable insights into your audience and how they interact with your content. You can use this data to refine your content strategy, improve your engagement rates, and better understand what types of content resonate with your audience.
Experiment with Promoted Pins
Promoted Pins can help increase your visibility and reach on Pinterest. While this involves a financial investment, it can be a worthwhile strategy for businesses looking to quickly grow their Pinterest presence. Promoted Pins look like regular pins but have additional reach.
Make use of rich pins
Rich pins provide more context about an idea because they show extra information directly on a Pin. There are four types of rich pins: app, product, recipe, and article. Using rich pins can make your content more engaging and informative.
Engage with other users
Engaging with other users by commenting on and sharing their pins can help increase your visibility on Pinterest. It's also a great way to build relationships and foster a sense of community.
Regularly update your boards and pins
Keeping your content fresh and relevant is key to maintaining user interest and engagement. Regularly updating your boards and pins also signals to Pinterest's algorithm that your profile is active, which can help improve your visibility on the platform.
These tips might seem minor, but they can have a significant impact on your Pinterest performance. They can help improve your visibility, increase your engagement, and boost your rankings. So, don't overlook these small details. They could be the key to your Pinterest success.
Mastering Pinterest isn't about quick tricks or hacks; it's about understanding your audience, delivering valuable content, and continually refining your strategy. It's about making the most of the platform's unique features and leveraging them to your advantage.
By following these 10 steps, you too can harness the power of Pinterest and see your profile views and website visits soar. It won't be easy, and it won't happen overnight, but with patience, persistence, and a well-crafted strategy, you can turn Pinterest into a powerful tool for your business.
So, are you ready to take your Pinterest game to the next level? Are you ready to transform your profile from a collection of pins into a powerful marketing tool? Then roll up your sleeves and get started. The world of Pinterest awaits you. Happy pinning!