Hannah Jantos
March 4, 2022

Why is Social Media so Important?

Social media…love it or hate it, if you’re a business owner, there’s not much you can do other than accept it.

Journalist scrolling Twitter on iPhone

Social media… love it or hate it, if you’re a business owner, there’s not much you can do other than accept it. If you’re still sceptical about it, we’re here to tell you why it’s so important for your business, and how it can help you grow 📈

While there are myriad benefits of using social media to help grow your business, here are some of our favourites:

Earning trust

Having a great social media presence increases trust in your business. Picture this: it’s a Sunday morning, you’re about to go out for brunch with some friends and have a few café choices to pick from. What would most people do? If you guessed, "take out their phones and check out the cafes on social media," you’d be correct! Strong brand identity and presence online are key to building trust with your existing and potential customers, and ultimately in drawing in business.

Growing your community

Let’s face the facts: people love to support the businesses in their local community, but sometimes as a small business it can be difficult to build a reputation and respect from the locals. However, when you build your brand online, it becomes easier for people to form a connection with your business and gives you the opportunity to build a community of people that will support your business. 

Increasing your website traffic

If you’re a business that relies on online sales as part of your revenue, you’re going to want to listen carefully to this one. Running a social media account for your business is a great way to funnel new and potential customers to your website, especially if you make it easy for them by providing direct links in your bio/posts!

Extending your reach

As a physical shop, it can be difficult to reach a wide audience – and especially difficult to connect with people who don’t live in close proximity to your business. Luckily, a solid social media strategy and presence can help you to not only build amazing brand awareness, but also increase the reach of your account and therefore place your business in front of fresh eyes. 

These days social media plays a huge role in the success of businesses worldwide, and we don’t see it changing anytime soon. So take out that phone of yours, snap some pictures, and get posting. And if you get lost, well, you already know where to contact us – so don’t be shy.

We’d also like to take a moment to say thank you to Feedspot for featuring our blog in their list Top 100 Social Media Blogs, we feel very honoured to be a part of this list. Check it out to find the best websites for everything you need to know about social media.