Mirko Bonmassar
July 6, 2023

Everything You Need to Know About Instagram's New App Threads

Threads: Instagram's app revolutionising social conversations with user control, seamless integration, and personalised experiences.

A New Social Media App?

In the ever-evolving world of social media, staying updated with the latest platforms and features can be a daunting task. Just when you thought you had a handle on the current landscape, Instagram, owned by Meta, introduces a new app called Threads. But what is Threads? How does it work? And most importantly, why should you care?

The Need for a New Platform

With the dominance of platforms like Twitter and Facebook, you might wonder why we need another social media app. The answer lies in the unique features and functionalities that Threads brings to the table. It's not just another platform for sharing photos or videos; Threads is a text-based social media app that aims to revolutionize the way we engage in public conversations online.

Understanding Threads

Threads is a new social media platform developed by Instagram. It's designed to facilitate public conversations through text-based posts, similar to Twitter. However, it's a separate app from Instagram, requiring a separate download and login, although it uses your Instagram credentials. But what makes Threads stand out in the crowded social media landscape? Let's dive into its unique features.

Threads' Unique Features

User-Friendly Interface

Threads has been designed with user-friendliness in mind. The app allows users to post updates of up to 500 characters, making it perfect for sharing quick thoughts or engaging in brief discussions. Additionally, users can include links, photos, and videos up to 5 minutes long in their posts, providing a rich multimedia experience.

Seamless Integration with Instagram

One of the key selling points of Threads is its seamless integration with Instagram. When you join Threads, your Instagram username and verification status carry over, allowing you to maintain your online identity across both platforms. You can also choose to follow the same accounts on Threads as you do on Instagram, making the transition between the two apps smooth and hassle-free.

Enhanced User Control

Threads has been built with a focus on enabling positive, productive conversations. Users can control who can mention them or reply to their posts within the app. They can also add hidden words to filter out replies that contain specific words, providing a safer and more controlled environment for online discussions.

Interoperability with Other Apps

Instagram plans to make Threads compatible with ActivityPub, an open social networking protocol. This means that Threads will be able to operate seamlessly with other platforms that support the same protocol, such as Mastodon and WordPress. This interoperability could be a game-changer for creators and influencers, as they won't have to start from scratch on each app.

Threads: A Closer Look

The Launch of Threads

Threads was launched by Meta, formerly known as Facebook, in an attempt to offer a Twitter alternative. The launch comes at a time when Twitter, now owned by Elon Musk, has been facing technical issues, which it has blamed on AI services scraping its site. Threads aims to capitalize on this opportunity by offering a range of features similar to those offered by Twitter.

Rapid Growth and Popularity

Within the first two hours of its launch, Threads had already surpassed 2 million sign-ups, indicating a strong initial interest in the platform. The app is available in over 100 countries, allowing a global user base to engage in text-based conversations.

The Vision for Threads

Meta's vision for Threads is to expand what Instagram does best to text, creating a positive and creative space for users to express their ideas. Users can start on Threads using their Instagram account to log in, and their Instagram username and verification will carry over, with the option to customize their profile specifically for Threads.

Data Privacy Concerns

Despite the excitement surrounding Threads, it's important to note that there have been concerns about data privacy. As Threads accesses Instagram user data, including search history, location data, and other private information, it has raised eyebrows in Europe where data privacy regulations are stringent. However, Meta has assured users that it is committed to maintaining high standards of data privacy and security.

Threads vs Twitter

At first glance, Threads may seem very similar to Twitter. Both platforms allow users to post text-based messages to a scrolling feed, where people who follow them and whom they follow can reply. However, there are key differences. Threads does not currently support direct messaging, a feature that Twitter offers. This could change in the future as the app evolves and adds new features.

The Future of Threads

Instagram has big plans for Threads. The company is working on adding new features, including improved recommendations in the feed and a more robust search function. The goal is to make Threads a go-to platform for public conversations on the internet.

Conclusion: Is Threads Worth Your Time?

In conclusion, Threads is a promising new addition to the social media landscape. With its user-friendly interface, seamless integration with Instagram, enhanced user control, and interoperability with other apps, Threads offers a unique platform for public conversations. Whether you're a social media enthusiast, a content creator, or just someone looking for a new way to engage in online discussions, Threads is definitely worth checking out.

Remember, as with any new platform, it's important to approach Threads with an open mind. Explore its features, experiment with its functionalities, and see how it can fit into your social media routine. Happy threading!

Final Thoughts

As social media continues to evolve, it's clear that platforms like Threads are leading the way. By focusing on text-based conversations and community engagement, Threads is carving out a unique space in the social media landscape. It's an exciting time to be a part of the social media world, and we can't wait to see what Threads has in store for us next.

So, are you ready to join the conversation on Threads? We hope this guide has given you everything you need to know to get started. See you on Threads!