Brand Voice for Beginners
Brand voice is the personality of a business, and the way that the brand communicates and carries itself in all aspects of business.
Brand voice is the personality of a business, and the way that the brand communicates and carries itself in all aspects of business – so let's chat about how to develop a strong voice for your business 🗣
Research your target audience
Your tone and personality should be relevant to your target audience, so you want to research exactly what they want, how they communicate, what matters to them, and so forth!
Focus on 3 key words
Consistency is key to a strong brand voice, and a great way to decide on the right brand voice for you is to focus on how you want your customers to feel when using your services/products.
Once you’ve figured out your target audience and choose your 3 key words accordingly, simply make sure all your copy and captions match the same feel before you hit publish!
Expand on each of your key words to create a set of brand values that will help guide the way you go about all of your communications. This is not only great if you have an internal team, but also if you choose to outsource anything (such as your social media wink 😉) it will essentially streamline the process and ensure consistency and authenticity.
Write as you speak
To truly make your business relatable to your target audience, you want to avoid using industry jargon and instead use every day language. Not only will writing as you speak help make your business more relatable, but also more accessible and enjoyable.
Keep in mind that this tip is more important for social media content, as readers of your blog content are often more interested in the topic or already engaged in your industry!
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