Witty. Bright. Punchy. LOBBS Cafe is the trendy Brunswick pal that’s always ready to crack a joke.

Situated right in the heart and soul of Brunswick on Sydney Road, LOBBS found success through their celebration of Brunswick local legends, their 5-star brunch menu, and their exceptional coffee – roasted by Vacation Coffee in the warehouse space behind the cafe. From the crew behind Pillar of Salt, Barry, and Bawa, LOBBS is part of a major local hospo group that truly has hospitality running through their veins.






The Brief

Approached to help create a colourful and community-minded atmosphere that screams, “Brunswick”, we were tasked with creating stunning visuals, attention-grabbing Reels, graphics that speak straight to a Gen Z demographic, and a real connection to the people that make Brunswick the community hub that it is.

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The Work

Expanding on the dedication to supporting the local community, we work closely with LOBBS to produce photography for their social feed that plays with light and shadow, and elicits a whole lot of that authentic Brunswick charm. Along with striking visuals, we have developed a social strategy that shines a spotlight on local Sydney Road legends, giving back to the community that supports LOBBS every day.

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