Among coffee lovers, it doesn’t get better than the World Aeropress Championships. The most loved brewing tool? The chance at a world title? Epic coffee humans? Yes, yes & YES. This is an event that is highly-anticipated and has cultivated an abundant community following.
We were contacted by the team to manage their social media content and announcements for the World Aeropress Championships due to our previous experience in the coffee space. Our role included coordinating between 56 different countries and organisers, as well as attending and helping out at the events held in Melbourne.
We worked closely on this campaign with Tim Williams, and during the course of the campaign we took control of PR, live streaming services, and engaged in community-based content building. As an extension of their team, we provided our expertise in the lead up to their two major events - the Australian Aeropress Championships and the World Aeropress Championship final.