Situated on a quiet corner within the burbs, you’ll find the Prefisso team stretching out pizza bases and serving up mouth-watering homemade Italian dishes. With an open view into their pizza station, you’re able to grab a seat nearby and watch where all the magic happens from forming the dough to adding on the toppings. This hidden little gem goes to show that there’s no need to travel closer into the city for delicious authentic Italian food.
With the long hours put into making dishes from scratch and the careful consideration behind each ingredient, Prefisso was seeking content that would position themselves to be a dominant ‘fresh and authentic’ Italian restaurant. Since their location was quite hidden, exposure and brand awareness was the ultimate goal. After all, offering good food doesn't do much if no-one knows about it.
When people landed on Prefisso’s page we wanted them to automatically associate the brand with the words ‘fresh’ ‘authentic’ and ‘quality’. We made it our sole mission to capture the little moments that would help showcase their handcrafted excellence. By capturing the process of the pizza being made to the people behind the food, this generated a positive response from the audience that ultimately built brand awareness and increased overall engagement.