Truly a coffee lover’s one-stop shop, Barista Supplies offers a huge catalogue of coffee-related products that are designed to assist the barista, improve workflow and the overall quality of coffee.Their determination to introduce new and innovative products into the market has landed them to impressively become exclusive distributors for a range of brands nation-wide.
For an ecommerce business, imagery plays an important role in how your audience perceives your products and brand. Seeking to enhance the overall look and feel of their product offering, Barista supplies were after a cohesive feed that highlights their quality. Creating a fine balance between wholesale and online sales was also an important factor to consider.
Through clean photography and lifestyle product styling, we were able to highlight their products and portray a consistent feed that screams ‘high quality’. Think of it this way, if this was a movie then each product shot was the main character. Paired with content strategy and engagement, we were able to improve their overall brand awareness and grow a community that would later evolve to become a wholesale or online customer.