Vertue Coffee
Iconic Melbourne locations, locally-roasted coffee, and an exceptionally diverse menu. Vertue Coffee Roasters really has it all. Founded in 2012, and growing to its current size of three locations by 2020, Vertue joins a healthy community of Melbourne-based roasters, but by no means blends in. Aiming for transparency, honesty, and approachability, the Vertue team believe in providing incredible service, food, coffee, and atmosphere every single day.
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be04627de1c3e1_634a547c37a653ae647a5b62_VertueCoffee-Roastery-PortMelbourne-1.jpeg)
The Brief
With something for every customer, Vertue have grown a loyal community of supporters. Boasting a food menu that will take you from a health-kick-inspired ‘Super Greens’ to a decadently mouth-watering ‘Persian French Toast’ and coffee blends named after one of Australia’s most feared creepy crawlies – Vertue knows how to get people's attention. Tasked with highlighting their incredibly diverse offering and true love for customer service, Vertue came to us for help.
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be046e5be1c3de_634a5480862a67e33b98893b_VertueCoffee-Roastery-PortMelbourne-2.jpeg)
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be040f65e1c3dd_634a54808246d8ad0f198356_VertueCoffee-Roastery-PortMelbourne-3.webp)
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be04c0f6e1c3e4_634a54800007a18788151b5b_VertueCoffee-Roastery-PortMelbourne-4.jpeg)
The Work
Through photography focusing on bright pops of colour and copy that is short, sharp and sounds just like a conversation with your friend, we helped Vertue solidify their place within the Melbourne coffee community and reiterate their expertise as hospitality masters.
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be0489e0e1c3e0_634a548429d4e1144151c73d_VertueCoffee-Roastery-PortMelbourne-5.jpeg)
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be04c484e1c3df_634a548405fc1067ce7a7e5b_VertueCoffee-Roastery-PortMelbourne-6.jpeg)
![](https://cdn.prod.website-files.com/62d42d2f755658e8a8e4eb8a/6369abe295be0415c8e1c3e3_634a548405fc10745c7a7e5c_VertueCoffee-Roastery-PortMelbourne-7.jpeg)