Vertue Coffee

Melbourne-roasted coffee served up in three iconic locations.

Iconic Melbourne locations, locally-roasted coffee, and an exceptionally diverse menu. Vertue Coffee Roasters really has it all. Founded in 2012, and growing to its current size of three locations by 2020, Vertue joins a healthy community of Melbourne-based roasters, but by no means blends in. Aiming for transparency, honesty, and approachability, the Vertue team believe in providing incredible service, food, coffee, and atmosphere every single day.


Vertue Coffee




The Brief

With something for every customer, Vertue have grown a loyal community of supporters. Boasting a food menu that will take you from a health-kick-inspired ‘Super Greens’ to a decadently mouth-watering ‘Persian French Toast’ and coffee blends named after one of Australia’s most feared creepy crawlies – Vertue knows how to get people's attention. Tasked with highlighting their incredibly diverse offering and true love for customer service, Vertue came to us for help.

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The Work

Through photography focusing on bright pops of colour and copy that is short, sharp and sounds just like a conversation with your friend, we helped Vertue solidify their place within the Melbourne coffee community and reiterate their expertise as hospitality masters.

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