Hannah Jantos
October 15, 2021

Hospo on Instagram

We all know how important it is for your Insta-game to be strong. But how do you make it happen in hospo?

We all know how important it is for your Insta-game to be strong. But how do you make it happen in hospo? Social Fixation has curated a Social Media Series to debunk all of your questions about Instagram and how to use it to your advantage within the hospitality industry. In this series, we delve straight into step by step guides, breakdowns and hot tips for improving your social media strategy. Here at Social Fixation we live and breathe social media, so we know how it works and we also have over 15 years of experience within the hospitality industry, so we get that too! With combined expertise and knowledge, we want to help YOU get the most out of your socials. Read our latest blog post ‘Hospo on Instagram’ (below) for all the deets! 🤓

It’s a no-brainer, Instagram is taking over the internet world by storm and is definitely the way of the future. Now you’re probably thinking, every cat and their dog who own a business are using Instagram, so what’s going to make me any different? WELL, funny you bring that up because series one of the Social Fixation Social Media Series delves into why YOU need Instagram for your hospo business and how to make your account successful. There are actually so many things you can do to be ‘different’ in the social media world - it’s never ‘just’ a photo 📷

Before we go any further, we need to take a look at Instagram’s current stats. Over 1 billion people use Instagram monthly, for at least 30 minutes a day and 500 million people tap into stories every single day... If this doesn't scream “WE NEED INSTAGRAM!” then we don’t know what does! Instagram is the most popular social media app to exist, if you aren't using it, there's a chance your audience won’t even know you exist!

Nowadays it's common for people to look up a cafe or restaurant on Instagram before visiting, so it's important that your Insta game is strong, consistent and lookin’ good 24/7. From photography to clever captions and optimised hashtags, there is a whole lot of planning and content curation that goes on behind the scenes that helps in reaching your audience 🙌🏻

Now, let’s get back to the topic: Insta for hospo. The real challenge within this industry is to create a real connection with your audience. How do we get around this? You need to create a story and by doing this, you’ll be able to connect on a deeper level through authenticity. This is what will distinguish YOU from your competitors. It’s easy to write a simple caption about a dish or a cup of coffee, but does it really connect to your audience? That’s the real question 🤔

Let’s break this down, say you own a family-owned roastery that's been producing quality beans for 15 years. By creating a story behind the creation of your coffee beans, the historical values and the importance of family, your audience can relate with the roastery through their own family values and a mutual love for coffee. This is how we create a story and showcase the historical value of your business through your Insta feed! This is it, this is how YOU are able to strongly connect with like-minded people through your socials. You have the power to make that connection, so go ahead and make it happen! 

Hospo on Instagram, it's happening and we need to jump on it!

Stay tuned for our next blog post - ‘Audience Targeting’.