Mirko Bonmassar
September 6, 2023

Practical Social Media Tips for Cafes: 21 Questions You Didn't Know You Needed to Ask

"21 Questions" isn't just a classic 50 Cent song; it's also a game that gets people talking, revealing, and connecting. In the same spirit, we're diving deep into the world of social media for cafes. We're not just scratching the surface; we're asking (and answering) 21 questions that every cafe owner has pondered at some point.

In today's hyper-connected world, social media isn't a luxury; it's a necessity. And for cafes, it's not just about brewing the perfect cup of coffee; it's about brewing a strong online presence. From Instagram reels to TikTok challenges, social media platforms offer a plethora of opportunities to not just attract customers but to engage them, keep them coming back, and turn them into brand advocates.

So, whether you're a cafe owner, a barista, or just a coffee enthusiast looking to dive into the cafe business, this article is your ultimate guide to mastering social media. We're serving up 21 piping hot questions and answers that will help you elevate your cafe's social media game. Ready to play? ☕

1. Which Platforms Should Cafes Focus On?

In the ever-evolving world of social media, cafes have a smorgasbord of platforms to choose from. But not all platforms are created equal, and what works for one business may not work for another. So, how do you decide which social media platforms are the best fit for your cafe? Let's break it down.

Instagram: The Visual Powerhouse

Instagram is the go-to platform for cafes. It's all about the visuals, and cafes have a lot of beautiful content to share, from latte art to mouth-watering pastries. Instagram is perfect for showcasing your cafe's aesthetic and attracting customers who eat with their eyes first.

TikTok: Where Engagement Happens

TikTok is another platform that cafes should consider. It's not just for dance videos; it's a powerful tool for cafes as well. The platform allows you to be a bit more creative and even a little crazy. You could run a fun campaign, like giving away a free coffee to the first customer of the day or going around your local neighbourhood and offering free coffee. This not only creates engagement but also cultivates your own audience who will look forward to your content.

Pinterest: The Underestimated Gem

Pinterest is often overlooked but can be a goldmine for cafes. It's a platform where people go for inspiration, including food and drink. By pinning photos of your cafe's offerings, you can attract a crowd looking for their next favourite spot to relax and enjoy a cup of coffee or a delicious meal.