Founded in 2013, Barista Technology has very quickly built a strong and respected reputation in the Australian coffee industry; providing high-quality and innovative products to the speciality coffee scene. They are the official distributors of established brands loved by cafe-owners and baristas worldwide, including Perfect Moose, Flow, Mahlkonig & Bentwood.
Focused on alleviating the physical demands placed on the barista, Barista Technology brings widely-used products such as the Puqpress to the Australian coffee scene. Positioning a coffee equipment brand with these high-class international products required innovative and clean content to appeal to their audience. In particular, we wanted to capture the products being used, with informative captions for those more keenly facinated by specificiations.
While taking care of Barista Technology’s social media, we sourced sublime user-generated content featuring the brand’s top products. We also worked with them to introduce original content to their social feeds through clean and bright photography that focus on their innocative location, and products in action.